BUILT TO BE THE MOST IMPACTFUL
PLATFORM OF OUR LIFETIME.
We are transforming global industries with revolutionary
technology, disruptive thinking and our massive data lake.
We forge a new way forward.
We forge a
Responsive Digital Marketing
AI-GUIDED MOLECULAR DISCOVERY
Our proprietary AI matches consumers to the perfect
product without ever stepping into a store.
We deploy dozens of machine learning models to
deliver product recommendations with precision,
saving customers time and effort while driving
AI is replacing the physical store, and empowering
consumers with a more fluid future between real and
We are bringing pharma’s AI-based molecule
discovery to beauty and wellness.
Based in Boston MA, ODDITY Labs is revolutionizing
the beauty and wellness industry through patented,
proprietary technologies and capabilities, including AI-
based molecule discovery. This technology allows us
to create targeted and high performance products
across a multiple range of consumer needs, and do
it with speed and scale.
AI-based molecule discovery is a transformative
frontier in product development, enabled by
advancements in synthetic biology, genomic
sequencing, robotics, and machine learning. Using
these technologies, we redefine product efficacy
through the discovery and development of small
molecules, probiotics, peptides, and other biological
modalities for the benefit of consumers worldwide.
A collected Conscious
A one-of-a-kind, ever-growing
database of unique trust-building
content created by a vast range
of influencers. This video-on-demand
platform performs as a modern day
Kenzza builds brand confidence
through how-to video tutorials,
consumer transformations, and
expert advice, all with the ability
to shop from the platform directly.
Kenzza provides the
infrastructure to launch into new
markets easily by using proven
and streamlined production and
A new visionof the future
Patented software technology allows us to turn a
smartphone camera into a hyperspectral instrument
that can both see and sense 31 wavelengths of light
- when the naked eye can only see 3 - opening up a
world of possibilities in the self-care space.
Our software-only product can be used on a regular
smartphone to analyze skin and hair features, detect
facial blood flows, and create melanin and
hemoglobin maps from a simple smartphone photo.
Brands with a mind of their Own
Brands with a mind
of their Own
Our brands deliver radical solutions that disrupt the status quo
Our brands deliver
radical solutions that
disrupt the status quo
We design entirely new consumer experiences,
powered by ODDITY’s unified data and technology
infrastructure, that allow us to solve pain points
created by outdated processes and conventional
thinking. We build DTC platforms that learn from
our users. We deploy algorithms and machine learning
models that leverage user data and deliver a precise
In the news
ODD IS UNCONSTRAINED